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Design
Experiential Marketing

Finalist

Entrant: Leo Burnett Chicago, Chicago

McDonald's
"Literacy Store"

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Corporate Name of Client: McDonald's
Agency: Leo Burnett Chicago, Chicago
Chief Creative Officer: Susan Credle
Executive Creative Directors: Jon Wyville/Dave Loew
Creative Directors: John Hansa/Tony Katalinic
Copywriter: Kamil Kowalczyk
Agency Producers: Ross Greenblat/Benjamin Milam
Digital Production: Matt Kuttan
Senior Art Director: Pablo Jimenez
Executive Producer: Denis Giroux