Network of the Year: BBDO

TV/Cinema/Online Film - Music & Sound
Music Original - Underscore

Finalist

Entrant: Barking Owl, Los Angeles

GE
"Childlike Imagination"
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Corporate Name of Client: GE
Agency Account Directors: Emma Armstrong/Peter McCallum
Account Manager: Sam White
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Creative Directors: Eric Cosper/Michael Aimette
Copywriter: Nick Sonderup
Art Director: Eric Goldstein
Executive Agency Producer: Anthony Nelson
Agency Music Producer: Rani Vaz
Production Company: MJZ, Los Angeles
Director: Dante Ariola
Executive Producer: Scott Howard
Director of Photography: Benoit Delhomme
VFX Company: Method Studios
Editing Facility: Whitehouse
Editor: Rick Lawley
Music Production Company: Barking Owl, Los Angeles
Music Producer: Kelly Bayett
Music Composer: Barking Owl

Description of the Project:
In this original music score for GE, we wanted to take a look at the world through a child's eye.  We pre scored the project, imagining the script as described to us in a child like but not childish way.  We needed to approach it with a certain sense of innocence but also with a strong conviction as this young girl is speaking with pride about something she is so very proud of.  She is sophisticated and intelligent and the music had to describe every part of her.  We would have been dumbing down who she is and how intelligent she is if we would have just thrown a track with a toy piano on the spot.  This story deserved more and so we created playful soundscapes out of sophisticated instrumentation.