Network of the Year: BBDO

Radio & Audio
Utilities

Bronze Winner

Entrant: BBDO Germany, Duesseldorf

Beate-Uhse.TV
"Embiricos"
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  • Embiricos

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Aired on Radio Station:
    
Corporate Name of Client: tmc Content Group GmbH
Client Account Director: Andreas Fischer
Agency Account Director: Bianca-Maria Scheiwe
Agency: BBDO Duesseldorf, Duesseldorf
Chief Creative Officer: Wolfgang Schneider
Group Creative Directors: Sebastian Hardieck/
    Kirstoffer Heilemann/Darren Richardson
Creative Directors: Marco Obermann/Achim Metzdorf
Copywriters: Dominique Becker/Claudius Sperling
Art Director: Claudia Janus/Julian Dany
Chief Production Officer: Steffen Gentis
Agency Script Writers: Dominique Becker/Claudius Sperling
Recording Studio: Studio Funk, Duesseldorf
Audio Engineers: Tobias Grumbach/Arne Schultze
Music Composers: Steve Mushrush/Ross Hardy
Voice-over: Denis Lyons/Steven Hudson/Ian Wood/Jochen Langner/
    Nils Rech/Tobias Buerger

Description of the Project:
We do radio commercials for typical products that only attract men like cordless screwdrivers, model cars and fishing baits. In these commercials we get completely lost in details until even the 
most inquiring woman has lost her interest. Then, when we start to talk man-to-man and give them our actual message about Beate- Uhse.TV.