Network of the Year: BBDO
Pedigree - Get Adopted Campaign
"Norbert", "Sandra", "Wilson"
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Corporate Name of Client: Mars Inc.
Client Account Director: Chris Mondzelewski
Agency Account Directors: Sabine Frank/Sebastian Schlosser/
Account Managers: Pia Rohowsky/Lauren Stillo
Agency: BBDO Berlin, Berlin
Chief Creative Officers: David Lubars/Wolfgang Schneider
Group Creative Directors: David Mously/Jan Harbeck
Creative Directors: Ricardo Wolff/Daniel Schweinzer/Lukas Liske
Copywriter: Ricardo Wolff
Art Director: Angelo Maia
Art Buyer: Maya Iseli
Photographer: Sven Schrader
Production Company: Pflanz Produktionsservice, Berlin
Post-Production Company: PX1 Berlin, Berlin
Description of the Project:
Pedigree is more than a brand commited to offering premium dog food. It is a brand that cares about their well being. Our task was to develop a campaign that would address the adoption matter in an emotional way. For the first time we inverted the roles of who-adopts-who and portrayed people whose life would be happier if they were „adopted“ by a dog.