Network of the Year: BBDO
Public Service/Social Welfare
American Red Cross
"The Babysitter You Don't Want to Be"
Corporate Name of Client: American Red Cross
Agency: BBDO Atlanta, Atlanta
Executive Creative Director: Cabot Norton
Copywriter: Scott Biear
Art Director: Christy Schneider
Executive Agency Producer: Todd Johnson
Production Company: Tool of North America, Los Angeles
Director: Erich Joiner
Editing Facility: Beast Atlanta, Atlanta
Editor: Kyle Kramb
Description of the Project:
We wanted to help teenagers understand that while babysitting, many things can go wrong. The best way to prepare for this important responsibility, and avoid making mistakes, is to take the online babysitting course, offered by the Red Cross. If you're a babysitter who's screwed up, the worst part is that dreaded moment when you have to face the music and fess up to the parents. Don't be that babysitter.