Network of the Year: BBDO
Innovative Use of Poster
"Unbelievable Bus Shelter"
Corporate Name of Client: PepsiCo
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Directors: Alex Grieve/Adrian Rossi
Creative Directors: Phil Martin/Colin Jones\
Copywriters: Richard Peretti/Gary Lathwell
Art Directors: Richard Peretti/Gary Lathwell
Description of the Project:
As part of the Pepsi Max ‘Unbelievable’ campaign we wanted to bring an unbelievable experience to the lives of our audience. Our answer was a media first augmented reality bus shelter. A live video-feed to an HD screen gave the illusion of a clear window onto the street. We mapped 3D animations over the environment in order to prank unsuspecting commuters with events like alien invasions and a giant robot attacking the city. A sensor even adjusted the animations to match varying light conditions. We captured peoples’ reactions and shared the video on our Unbelievable YouTube channel.