Network of the Year: BBDO

TV/Cinema/Online Film - Production & Post-Production
Editing

Gold Winner

Entrant: Final Cut, London

Guinness
"Sapeurs"
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Corporate Name of Client: Diageo Guinness
Agency: AMVBBDO, London
Chief Creative Officer: Paul Brazier
Executive Creative Director: Paul Brazier
Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Agency Producer: Sara Flood
Production Company: MJZ, London
Director: Nicolai Fuglsig
Executive Producer: Debbie Turner
Producer: Suza Horvat
Director of Photography: Alwin Kuchler
Digital Production Company: Final Cut, London
Editing Facility: Final Cut, London
Editor: Rick Russell
Sound Design Company: Wave, London
Audio Engineer: Parv Thind
Music Performed By: The Heavys
Song Title: What Makes a Good Man

Description of the Project:
The Guinness "Sapeurs" advert features a group of splendidly-dressed men from Congo-Brazzaville, called Le Sapeurs - The Society of Elegant Persons of the Congo, a group of working class Congolese men who collect, assemble and model sharp, colourful suits that evoke Parisian fashions of decades ago.

The ad follows the men as they shed their working clothes and transform themselves into polished, hat-wearing, cane-wielding style moguls - because, as the narrator says, "in life, you cannot always choose what you do, but you can always choose who you are."