Independent Agency of the Year: serviceplan, Munich
Design
Direct Marketing - Business-to-Business
Silver Winner
Bytro Labs Game Developing Startup
"The Game Report"
Corporate Name of Client: Bytro Labs GmbH
Head of Client Services: Stefan Artmann
Agency Account Supervisor: Tobias Pieper
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck/Till Diestel
Creative Director: Marcell Francke
Copywriters: Lorenz Langgartner/Gabriel Doell
Art Directors: Franz Roeppischer/Andreas Heuschneider
Graphic Designer: Franz Roeppischer
Creative Producer: Sarah Neuner
Illustration Companies: Eat, Sleep + Design
Illustrator: Frank Graefe
Animators: Constantin von Zitzewitz/Sven Wellbrock/
Johannes Peter/Florian Dehmel
Programmer: Philipp Schmidt, www.knutschmidt.de
Sound Design: Philipp Feit
Production Company: LIGA 01, Munich
Sound Design Company: German Wahnsinn, Hamburg
Concept/Cultural Reference:
Gaming startup BytroLabs was looking for new business partners. We let them experience BytroLabs’ game developing and economic skills at the same time, with the first business report that is a computer game. Sent out as a text file, with the business report to read, but written in such a way that it also worked as program code. When changing the file extension from .txt to .html, the data became programming parameters for a game. Read, play – and directly contact BytroLabs in the end. Results: Mailed to 500+ contacts worldwide. Total response rate: 94% BytroLabs merged with Swedish "Stillfront Group“.