Independent Agency of the Year: serviceplan, Munich

Use of Copywriting

Silver Winner

Entrant: serviceplan, Munich

World War 1 - n-tv Documentary
"Front Letters. The World War I Mailing"

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Corporate Name of Client: n-tv Nachrichtenfernsehen GmbH
Client Supervisor: Cornelia Dienstbach
Agency Account Supervisors: Gary Scheicher/Daniel Albrecht
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Cosimo Moeller
Copywriters: Claudio Keleminic/Valerie Koch
Art Directors: Claudio Aragon Bartsch/Stefanie Paulus
Graphic Designer: Claudio Aragon Bartsch
Executive Creative Producer: Florian Panier
Music Producer: Eduardo Garcia (German Wahnsinn)

Concept/Cultural Reference:
2014 marks 100 years since the beginning of World War I, which claimed over 17 million lives in only four years. We promoted n-tv's three-part documentary, "World War I", with a mailing that made the terrible war come to life again: because its senders were the fallen soldiers themselves.
Therefore, we bought hundreds of original letters and postcards by front-line soldiers, packed them in original field mail envelopes, added custom-made stamps, and sent them to opinion leaders, journalists and history buffs across Germany - making our mailing a landmark of remembrance for one of the worst catastrophes of all time.