Independent Agency of the Year: serviceplan, Munich

TV/Cinema/Online Film - Production & Post-Production
Visual Effects

Finalist

Entrant: serviceplan, Munich

BMW X4
"Welcome to the X. Embrace the Unknown."
Back to previous page

Corporate Name of Client: BMW Group
Account Executive: Florian Klietz
Account Manager: Kristian von Elm
Agency: serviceplan, Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Nikolaus Ronacher
Copywriters: Nina Puri/Angeliki Karnoupaki
Art Director: Iliès Terki
Agency Producer: Christine Kastens
Production Company: Radical Media, Berlin
Director: Sebastian Strasser
Producer: Christoph Petzenhauser
Director of Photography: Linus Sandgren
Post-Production Companies: Slaugtherhouse/Massive Voices, Berlin
VFX Company: Time Based Arts, London
Editor: Nils Landmark
Music Production Company: PlayDis!, Berlin
Music Producers: Georg von dem Bussche/Volker Meitz/
    Felix Haaksman
Management Supervisor: Jens Hoffmann

Description of the Project:
The new BMW X4 shall continue the success story of the BMW X-models. 
Sales of Sports Activity Coupés (SAC) are booming and BMW customers accept waiting times of up to one year to obtain their dream car. BMW's SACs play an exceptional role in the market: They are founders of their segment and thus, pioneers in the automotive industry. The TVC has to be made accessible to all markets. Hence, the challenge lies in the development of a modular concept from which markets can extract and create their individual cuts and motifs.
With each X Model, BMW has a established a new, innovative segment in the industry, making every model a pioneer of its time. Our target group is driven by pioneering spirit. In the past, the pioneer was the discoverer, the explorer of unmapped countries, the inventor of new devices. Today’s pioneers go beyond discovering new worlds. They are open-minded, unconventional 
and think outside the box. They question approved values and challenge the status quo. Their mindset is all about the big unknown and thus all about the X. They are truly X-Minded. The TVC takes us into the powerful world of one of those X-Minds.

The TV commercial shows a world that is constantly changing, inviting to being explored. The ne BMW X4 stays true to its X genes, facing up to every challenge. It conquers the new, the unknown, the X.