Independent Agency of the Year: serviceplan, Munich

Radio & Audio
Humour

Silver Winner

Entrant: serviceplan, Munich

BMW R 1200 GS Adventure
"Braftnik"
  • Braftnik
  • Braftnik

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Aired on Radio Station:
    
Corporate Name of Client: BMW (Schweiz) AG
Agency Account Supervisor: Christian Baertschi
Account Manager: Pascal Schwager
Agency: serviceplan, Zurich/Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Nann/Sacha Moser
Creative Directors: Christian Sommer/Fabian Frese/
    Wolf-Eike Galle/Hendrik Schweder
Copywriters: Ulrike Schumann/Fabian Frese
Art Director: Nicolas Vontobel
Production Company: Hasting Audio Network, Hamburg
Directors: Oscar Meixner/Fabian Frese
Audio Engineers: Oscar Meixner/Jan Hohenschurz
Media: Laurence Saas
Media : Corinne Grollmuss
Speakers: Martin Heckmann/Fabian Frese/Nick Bolton

Description of the Project:
Brief
To communicate the launch of the new BMW Motorcycle R 1200 GS Adventure, highlight of the 2014 bike season. 
One of the most reliable off-road bikes, it’s ideal for grand tours through impassable terrain, and just as enjoyable on the road. And with a 30-litre fuel tank, this Enduro is truly “unstoppable”. Call it the machine for all seasons. 

Solution
A captivating radio campaign in the style of an adventure travel broadcast.
As the speaker translates the narrators stories, it soon becomes clear that the locations described are places that nobody would like to get stuck in: from the trip down the “Boulevard of the inflamed toe” to the “Head squash” and everything in between.
Convincing reasons for an “unstoppable” motorbike you can rely on