Agency of the Year: adamandeveDDB, London

TV/Cinema/Online Film

Gold Winner

Entrant: adamandeveDDB, London


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Corporate Name of Client: Unilever
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Creative Directors: Mike Crowe/Rob Messeter/Matt Lee/Peter Heyes
Agency Producer: Chris Styring
Production Company: Outsider, London
Director: James Rouse
Producer: Benji Howell
Editing Facility: Work Post, London
Editors: Art Jones/Neil Smith
Sound Design Company: Clearcut Sound, London
Audio Engineer: Mark Hellaby
Business Director: Kate Hewitt
Creatives: Nick Sheppard/Tom Webber

Description of the Project:
Based on the insight that somewhere inside every kitchen cupboard is a jar of the nation’s favourite yeast extract, the campaign evolves the well-known love it or hate it strapline, urging users not to forget their jars, ‘Love it. Hate it. Just don’t forget it’.
The TV spot, shot in the manner of a real-life animal-rescue programme, sees the Marmite Rescue Unit remove neglected jars from offenders’ homes before taking them to the Marmite Rehoming Centre. From there, the previously lonely and forgotten jars are ‘adopted’ by Marmite-loving families.