Agency of the Year: adamandeveDDB, London
"Sorry I Spent it on Myself"
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Corporate Name of Client: Harvey Nichols
Client Account Directors: Anna Davidson/Julia Bowe
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Design Company: Stanley’s King Henry, London
Designer: Alex Fairman
Packaging Manufacturing Company: adamandeveDDB, London
Photographer: James Day
Typographer: Alex Fairman
Business Director: Paul Billingsley
Creatives: Richard Brim/Daniel Fisher
Head of Print: Daniel Moorey
Creative Producer: Kirsty Harris
Planner: Jessica Lovell
Description of the Project:
Christmas is all about giving, sharing and caring. But not at Harvey Nichols, the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others; and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online.