Agency of the Year: adamandeveDDB, London
Non-Traditional
Retail
Gold Winner
Harvey Nichols
"Sorry I Spent it on Myself"
Corporate Name of Client: Harvey Nichols
Client Account Directors: Anna Davidson/Julia Bowe
Account Manager: Kannayo Okolie
Planner: Jessica Lovell
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Director of Integrated Production: James Day
Agency Producers: Victoria Keenan/Kirsty Harris/Daniel Moorey
Design Company: Stanley’s King Henry, London
Designer: Alex Fairman
Photographer: James Day
Production Company: Outsider, London
Director: James Rouse
Producer: Benji Howell
Post-Production Company: MPC, London
Editing Facility: Work Post, London
Editor: Bill Smedley
Sound Design Company: Factory Studio, London
Music Production Company: Siren, London
Business Director: Paul Billingsley
Creatives: Richard Brim/Daniel Fisher
Head of Print: Daniel Moorey
Retouching: Stanley's King Henry
Typographer: Alex Fairman
Description of the Project:
Christmas is all about giving, sharing and caring... but not at Harvey Nichols, the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others, and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The commercial shows these gifts being given and the consequences that go with it.