Agency of the Year: adamandeveDDB, London

TV/Cinema/Online Film
Humour

Silver Winner

Entrant: adamandeveDDB, London

Marmite
"Rescue"

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Corporate Name of Client: Unilever
Agency: adamandeveDDB, London
Executive Creative Directors: Ben Priest/Ben Tollett/Emer Stamp
Creative Directors: Mike Crowe/Rob Messeter/Matt Lee/Peter Heyes
Production Company: Outsider, London
Director: James Rouse
Producer: Benji Howell
Post-Production Company: Framestore, London
VFX Supervisor: Paul O'Brien
Editing Facility: Work Post, London
Editors: Art Jones/Neil Smith
Sound Design Company: Clearcut Sound, London
Audio Engineer: Mark Hellaby
Business Director: Kate Hewitt
Designer/Typographer: Paul Knowles
Creatives: Nick Sheppard/Tom Webber

Description of the Project:
Based on the insight that somewhere inside every kitchen cupboard is a jar of the nation’s favourite yeast extract, the campaign evolves the well-known love it or hate it strapline, urging users not to forget their jars, ‘Love it. Hate it. Just don’t forget it’.

The three outdoor executions show real cupboard scenarios, each with a sliver of a jar of Marmite forgotten at the back.